Steuler Linings: One company – One brand – One logo
As part of the process of simplifying its corporate communications message, the Steuler Group has decided to rename the corrosion protection division to "Steuler Linings". A new logo has also been developed and an agency commissioned with developing a structured design orientation for the corporate image.
The reason for this is the decision to place greater focus back on the actual core of the Steuler family business and thus its association with the company group through the overarching Steuler brand - it has, after all, a well-defined and characteristic image. The Steuler signet represents a name and indicates
explicit affiliation with the family company.
The newly christened „Steuler Linings" division fuses the Surface Protection Linings, Refractory Linings, Plastic Linings, Pool Linings divisions to create a specialist linings technology company. Each of the divisions constitutes a specialist department within the "Steuler Linings" brand while at the same time realising mutual synergies more effectively and expressing this in the new slogan.